Bought lists go stale the day you buy them.
Apollo and Clay are built for sales teams, priced for sales teams.
Manually finding and emailing leads doesn't scale past a handful a day.
Describe your business
One sentence. Who you help and how.
Coldstart searches the live web
Real companies that fit, right now — not a stale export.
Review drafted emails, send
Each lead gets a first-person draft. Nothing sends until you approve it.
If you have a sales team, genuinely — go use Apollo.
| Coldstart | Apollo / Clay | |
|---|---|---|
| Built for | One person, no sales team | Sales teams |
| Data source | Live web search, every time | Static purchased database |
| Outreach drafts | Written per lead automatically | You write your own |
| Setup time | One sentence | Sequences, lists, integrations |
| Price | $0–19/mo | $50–1000s/mo, seat-based |
It’s better at that job — bigger lists, seat management, CRM sync. Coldstart does one thing: get a solo founder from “no leads” to “drafted emails ready to send” in one sitting.
Priced for people who don’t have customers yet
Everything you need to send your first emails.
- ✓ 10 live web searches / month
- ✓ Verified emails on every lead
- ✓ Drafted first emails included
- ✓ No card required
7-day free trial. For when outreach becomes the job.
- ✓ 500 searches / month
- ✓ API key + MCP server
- ✓ Full Claude integration
- ✓ Bulk Gmail sending
Cancel anytime. Leads don’t expire. No seat pricing, ever.
Everything the dashboard does, callable directly.
Pro subscribers get an API key and a small MCP server, so lead search runs inside Claude (or any MCP client) with no dashboard round-trip.
curl https://coldstart.app/api/search \
-H "Authorization: Bearer $COLDSTART_API_KEY" \
-H "Content-Type: application/json" \
-d '{"query": "SEO for dental clinics in Texas"}'One line to add it to Claude
claude mcp add coldstart -e COLDSTART_API_KEY=cs_live_... -- npx -y coldstart-mcp
I built Coldstart because I needed leads and couldn’t justify $500/month sales tooling for a list of one. It searches the live web for companies that fit what you do, and drafts the first email so the blank page isn’t the reason you don’t send it. If you have a sales team, genuinely — go use Apollo. It’s better at that job.
A live web search runs every time you search — not a static purchased database. Results reflect what's actually on the web today.